Tourism Indochina: Vietnam National Administration of Tourism

Tourism Indochina: Vietnam National Administration of Tourism


The Vietnam National Administration of Tourism is the government agency of Vietnam which manages tourist operations and activities throughout the country. It has full control in terms of business development, planning, public relations, personnel training, conducting research, and instructing and inspecting the implementation of policies and other regulations in the tourism sector.


The Vietnam National Administration of Tourism (VNAT) has submitted to the government a scheme on advertising Vietnam’s tourism on CNN, said Pham Huu Minh, Head of Tourism Promotion Department. Under this scheme, Vietnam will pay US$400,000 for a 30-second advertising clip to be broadcast for three months on the famous CNN channel. The clip will be broadcast several times each day during “golden hours” of CNN. Mr. Minh said that CNN had agreed to make the clip free of charge (worth around $40,000-$50,000). If the government approves, the clip will be broadcast on CNN in the third quarter of 2007. In the first four months of 2007, Vietnam welcomed more than 1.4 million foreign visitors, an increase of 12.5% compared to the same period of 2006.


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