Tourism Indochina: Indochina Leading MICE and Leisure Destination

Tourism Indochina: Indochina Leading MICE and Leisure Destination

Tourism Indochina: Indochina Leading MICE and Leisure Destination

Well, at first do you know the word MICE in Tourism field?

MICE Tourism – a term that has gained momentum worldwide in recent times has an equal share of popularity in India as well. Let us explore what is MICE tourism.

MICE = Meetings, Incentives, Conferences, and Exhibitions.
Acronym MICE, if expanded, give a general idea about the term:

M = Meetings (To manage all arrangements; which is required in normal general Meetings)

I = Incentive (To organize incentive tour for your corporate)

C = Conferences (To organize meetings of wide level called conference and manage all arrangements for larger groups)

E= Exhibitions (To organize exhibitions at global level on various exhibition grounds)

Sometimes, ‘C’ and ‘E’ are referred to as conventions and events respectively.

In corporate world, meetings, conferences and exhibitions are organized at exotic tourist destination to encourage the employees and perk up their efficiency. Realizing the benefits to business with MICE, this trend has gained popularity in the industry.

MICE in tourism industry generally includes a well-organized program centered on a particular theme. These themes may include a profession, a hobby, or an educational matter. With its own trade shows (IMEX) and practices, such tourism has a specialized area. MICE events follow a process of marketing and bidding. Usually bid on by expertise convention department set in particular nations, this procedure is often performed several months or even years ahead of the actual event.

Famous MICE Destination – Using off-site workdays to motivate staff and improve their productivity is gaining popularity in the corporate world. Companies are also realizing the benefits to their business when regional dealer conferences, incentive trips and focused business meetings are organized in exotic locations which include sightseeing, recreation and shopping. MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose.

Tourism Indochina: Indochina Leading MICE and Leisure Destination:

As part of the recent Starwood Indochina road show in Australia, PCO and Wholesale customers were treated to a Thai feast at Sailors Thai in the Rocks. With all hotels in attendance having a key interest in the MICE & Wholesale, they have been enjoying the spotlight on the destination particularly with the strength of the Australian dollar.

There were some lucrative prizes provided by the hotels and drawn out on the night; 3 Nights at Aloft Bangkok & 3 Nights at Le Meridien Chiang Mai 3 Nights at Sheraton Grande Sukhumvit Bangkok & 3 Nights Sheraton Krabi 3 Nights at Le Meridien Phuket & 3 Nights at The Westin Siray Bay 3 Nights at St Regis Bangkok & 3 Nights at KM Khao Lak 2 Nights at Sheraton Saigon & 3 Nights Sheraton Nha Trang & 3 Nights Sheraton Hanoi 1 x 5 Nights at Royal Orchid Sheraton Bangkok

On their last day in Sydney before heading down to Melbourne, The Starwood team visited the team at the Tourism Authority of Thailand. The Starwood Thailand hotels showed their committed to the Australian market and keen to support any activities which will further promote the region.

Starwood Hotels & Resorts Thailand, Cambodia and Vietnam has recently launched its dynamic roadshow to promote the Indo-china region as a leading MICE and leisure destination. The roadshow was hold across three cities - Sydney, Melbourne and Brisbane, featuring over 21 Starwood hotels & resorts represented by sales associates and senior management from properties in Bangkok, Phuket, Khao Lak, Krabi, Chiang Mai, Nha Trang, Hanoi and Saigon.

On this sales and marketing mission, the team visited tourism organization, top wholesalers and corporate companies across all market segments to underline the beauty of the destinations as well as introducing new brands and properties in the region. At the same time, Australian travel industry leaders were invited to embark on a culinary journey from a Thai feast at Sailors Thai in the Rocks to a special cooking class at St James Cooking School to explore the flavor of exotic Thai and healthy Vietnamese cuisines.

“Indo-china is a fascinating region for Australian travellers, it includes captivating countries like Thailand, Cambodia and Vietnam, making it the perfect destination for a memorable holiday or incentive trip” said James Ramage, Regional Director of Sales and Marketing for Thailand, Cambodia and Vietnam, “The roadshow also allows us to demonstrate the power of Starwood as a whole, our global brands, our systems, our loyalty programs and the tangible benefits this brings to our customers”.

To support this roadshow, Starwood also introduced special deals to please both business and leisure travellers. For example, a tailor-made meeting package offering an immediate 10% discount on the master bills and two options of value adds. Also, Travel Agents Hot Rates starting at USD 84++ including breakfast for two and a discount in food and beverage. Source ETB

Cambodia tours=> http://www.tourismindochina.com/cambodia/tours/
Vietnam tours=> http://www.tourismindochina.com/vietnam/tours/
Laos tours=> http://www.tourismindochina.com/laos/tours/
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