Indochina as a leading MICE and leisure destination
Indochina, or the Indochinese peninsula, is a region in Southeast Asia. It lies roughly southwest of China, and east of India. The name has its origins in the French, Indochine, as a combination of the names of "China" and "India", and was adopted when French colonizers in Vietnam began expanding their territory to bordering countries.
The Indochinese Region is a major biogeographical region in the Indomalaya ecozone, and also a phytogeographical floristic region in the Paleotropical Kingdom. It includes the native flora and fauna of all the countries above. The adjacent Malesian Region covers the Maritime Southeast Asian countries, and straddles the Indomalaya and Australasian ecozones.
As part of the recent Starwood Indochina road show in Australia, PCO and Wholesale customers were treated to a Thai feast at Sailors Thai in the Rocks. With all hotels in attendance having a key interest in the MICE & Wholesale, they have been enjoying the spotlight on the destination particularly with the strength of the Australian dollar.
There were some lucrative prizes provided by the hotels and drawn out on the night; 3 Nights at Aloft Bangkok & 3 Nights at Le Meridien Chiang Mai 3 Nights at Sheraton Grande Sukhumvit Bangkok & 3 Nights Sheraton Krabi 3 Nights at Le Meridien Phuket & 3 Nights at The Westin Siray Bay 3 Nights at St Regis Bangkok & 3 Nights at KM Khao Lak 2 Nights at Sheraton Saigon & 3 Nights Sheraton Nha Trang & 3 Nights Sheraton Hanoi 1 x 5 Nights at Royal Orchid Sheraton Bangkok
On their last day in Sydney before heading down to Melbourne, The Starwood team visited the team at the Tourism Authority of Thailand. The Starwood Thailand hotels showed their committed to the Australian market and keen to support any activities which will further promote the region.
Starwood Hotels & Resorts Thailand, Cambodia and Vietnam has recently launched its dynamic roadshow to promote the Indo-china region as a leading MICE and leisure destination. The roadshow was hold across three cities - Sydney, Melbourne and Brisbane, featuring over 21 Starwood hotels & resorts represented by sales associates and senior management from properties in Bangkok, Phuket, Khao Lak, Krabi, Chiang Mai, Nha Trang, Hanoi and Saigon.
On this sales and marketing mission, the team visited tourism organization, top wholesalers and corporate companies across all market segments to underline the beauty of the destinations as well as introducing new brands and properties in the region. At the same time, Australian travel industry leaders were invited to embark on a culinary journey from a Thai feast at Sailors Thai in the Rocks to a special cooking class at St James Cooking School to explore the flavor of exotic Thai and healthy Vietnamese cuisines.
“Indo-china is a fascinating region for Australian travellers, it includes captivating countries like Thailand, Cambodia and Vietnam, making it the perfect destination for a memorable holiday or incentive trip” said James Ramage, Regional Director of Sales and Marketing for Thailand, Cambodia and Vietnam, “The roadshow also allows us to demonstrate the power of Starwood as a whole, our global brands, our systems, our loyalty programs and the tangible benefits this brings to our customers”.
To support this roadshow, Starwood also introduced special deals to please both business and leisure travellers. For example, a tailor-made meeting package offering an immediate 10% discount on the master bills and two options of value adds. Also, Travel Agents Hot Rates starting at USD 84++ including breakfast for two and a discount in food and beverage.
Cambodia tours=> http://www.tourismindochina.com/cambodia/tours/
Vietnam tours=> http://www.tourismindochina.com/vietnam/tours/
Laos tours=> http://www.tourismindochina.com/laos/tours/
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